1. The Competition
The Internet is more than a safe haven for cute cat videos and gifs; it’s any company’s marketing dream come true. It gives businesses the ability to reach billions of people worldwide instantly, and it allows them to communicate and interact with those individuals in ways that were never before possible. To take full advantage of this incredible opportunity, businesses must consider their online/Internet marketing strategy in light of the overall objectives that they want to achieve through advertising in general.
2. The Audience
The internet is more than just a safe haven for adorable kitten videos and tutorials on how to boil water. It is also a digital marketing goldmine. It allows companies to connect with millions of people all on one platform and spread their message instantly. Because of this, many companies have swarmed the internet in recent years to take advantage of this newfound power, a practice known as Digital Marketing.
The audience is the group of people who encounter a work of art, such as a film, play, book, or performance. Audiences can range from a few dozen people to thousands of spectators or participants. Some works of art invite overt audience participation, such as traditional British pantomimes or creative stage shows like Blue Man Group.
Other works, such as novels or poetry, require only passive audience engagement, such as clapping or reading. The concept of an audience has evolved over the years and media audiences have become a recognized field of study.
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