Social media integration is an important part of any small business’s marketing strategy. It helps to amplify the interactivity and engagement capabilities of your website with your audience’s content.
But it’s not about simply tacking up articles and images for your consumers. It’s about creating an engaged online community that will increase your brand’s SEO and overall reach.
One of the most effective ways to integrate social media into your small business SEO is by writing high-quality, share-worthy blog content. This will drive traffic to your site, boosting your overall search engine optimization (SEO).
To increase your chances of getting more pins and shares, include images with your blog posts. This makes them more appealing to your audience and entices them to reshare your posts with their friends and followers.
Consider using infographics and videos with your blog posts, too. This will make your posts more visually appealing and help readers absorb the information in a shorter period of time.
You can also use list-based blog posts, known as “listicles.” This format organizes your post into different sections and helps your readers skim the information. In addition, adding alt text to your images will improve your on-page SEO. This tells Google what the image is about so it can rank it accordingly. The more informative and helpful your blog content is, the higher your blog will rank on search results pages.
Social Sharing Links
Social media links can be used to integrate your content into SEO efforts, as well as bring in more website traffic. Many bloggers and small business owners use social sharing buttons to encourage users to share their content online. These buttons can be placed on pages that are most likely to be shared, such as blog posts or research projects.
When someone clicks on a social sharing link, they are brought to a post on their favorite social media site, with the update pre-populated with the content from your page. This allows them to quickly and easily share your content with their followers.
While it may not seem like this would impact SEO, the fact is that social shares can help improve metrics that do affect rankings. For instance, if someone shares your content, this can signal to search engines that you have quality content. As a result, your page rank could increase. This is why it’s important to monitor your social shares regularly.
Social Media Posts
Social media posts can be used to generate interest in your brand and drive traffic to your website. and social media posts can be organic or paid, and they can include photos, videos, text, or a combination of these elements.
Interactive content such as polls and surveys are a great way to encourage engagement. They also allow you to gather valuable data and insight that you can use in your marketing efforts.
Posts can also be repurposed from your blog to social media, such as quotes or snippets of blog content. This saves you time, and it also helps to ensure that the content you’re posting is on target with what your audience wants to read about.
If you need help with your social media and SEO, consider hiring an online marketing professional who understands how to integrate these two types of digital marketing strategies. A professional with a strong understanding of social media and SEO can make sure your business’s online presence is consistent, engaging, and targeted to the right people.
Unlike social media, which is public by nature and can be overrun with spam, email is an exclusive way for businesses to connect with customers directly. Many small business marketers utilize email marketing to send out monthly newsletters, tease new products, announce special events and provide customer support.
Social media and email marketing can work hand-in-hand to generate website traffic and increase sales. Adding social media buttons to marketing emails encourages followers to follow your profile, while announcing new content in your newsletters can drive traffic to your social channels.
By integrating your SEO and SMM strategies, you can develop high value content that attracts the attention of search engines and social media users alike. When combined with a strong marketing strategy, this approach creates a seamless online presence for your business that is visible to the people who need it most.